- 50 + events across 50 + venues to ignite the cultural panorama of Maharashtra
Mumbai, Jan 17 th, 2024 – The Mumbai Festival 2024, poised to illuminate the lively ‘City of Dreams’ from January 20th to 28th, unveils the details of the enchanting events and engaging activities. Today, in the presence of a distinguished gathering, Hon’ble Minister of Tourism and Rural Development, Shri Girish Mahajan, and Mr. Anand Mahindra, Chairperson, Mumbai Festival Advisory Committee, together with Ms Jayshree Bhoj, Secretary, Tourism, Government of Maharashtra, disclosed the final venues, shared insights into the event flow, and presented the star-studded lineup of celebrities set to grace this grand celebration.
The momentous announcement unfolded in the distinguished presence of the Hon’ble Minister of Education and Ministry of Marathi Language, Guardian Minister – Mumbai City District – Shri Deepak Kesarkar and Hon’ble Minister for Skills, Employment, Entrepreneurship, and Innovation, Guardian Minister- Mumbai Suburban District – Shri Mangal Prabhat Lodha. The occasion was further graced by the felicitation of our esteemed partners, including SBI, Signpost, Aerion Group, EaseMyTrip, Bisleri International Pvt Ltd, and Project Mumbai, acknowledging their significant contributions to the success of the Mumbai Festival. This cultural spectacle promises to be a journey into the vibrant heart of Maharashtra, bringing together an array of events, experiences, and renowned personalities. The Mumbai Festival 2024 would showcase the spirit of unity with the theme ‘Everyone’s Invited’ and aims to bring communities together, showcasing the best of Maharashtra’s cultural richness. Attendees can expect a spectacular blend of music, cinema, beach festivities, food fiestas and more. A detailed event lineup has been appended for reference.
Hon’ble Minister of Tourism and Rural Development, Shri Girish Mahajan, graced the occasion, sharing his enthusiasm for the festival. He stated, “Mumbai Festival 2024 celebrates Maharashtra’s cultural legacy. The festival provides a glimpse into the magnificence that awaits, and we encourage everyone to join us on this journey. We poured our dedication, enthusiasm and passion into creating a never-seen masterpiece that signifies emotions and reawakens connections while honouring the very essence of Maharashtra. We believe that this event will alter tourists’ perceptions about Mumbai and inspire them to discover the richness of our homeland.”
Ms Jayshree Bhoj, Secretary, Tourism, Government of Maharashtra, said, “In my capacity as the Government of Maharashtra’s tourism secretary, I am ecstatic to see how The Mumbai Festival encourages a community’s creative and cultural exchange. The collective endeavour embodies the spirit of cooperation and diversity, characterising Maharashtra’s rich cultural legacy. My heartfelt appreciation to every participant, partner, and contributor for their unwavering help in making this event a huge success. As we unite to celebrate the diversity and magnificence of our state, let us welcome the celebrations with an open heart.”
Anand Mahindra, Chairperson of the Mumbai Festival Advisory Committee, expressed, “The Mumbai Festival portrays Maharashtra’s amazing and diverse cultural landscape. Every aspect you see, from the performances to the magnificent displays, reflects countless hours of sweat, passion, and commitment to present the incredible richness of Maharashtra. We are thrilled to host a festival that goes beyond limits, and I believe the details revealed today capture the diligence and efforts we’ve put in for an unforgettable celebration.”
The Mumbai Festival 2024 has its exciting anthem, “Mumbai Ek Tyohar Hai.” This musical sensation, which the talented Remo D’Souza choreographed, has become the city’s heartbeat as people groove to its enticing rhythm. The “Mumbai Ek Tyohar Hai Hookstep Challenge” has taken social media by storm, with influencers and users flaunting their dance moves. Composed by Shamir Tandon, the anthem features the powerful vocals of Sukhwinder Singh, Shankar Mahadevan, Harshdeep Kaur, Falguni Pathak, Avadhoot Gupte, and the captivating beats of The Dharavi Dream Project. As the city embraces the tune with open arms, the anthem has become one with Mumbai’s soul.
Department of Tourism has entrusted Wizcraft Entertainment Agency Pvt. Ltd. to conceptualise and manage the Mumbai Festival 2024.
About Mumbai Festival:
The Mumbai Festival from 20th January to 28th January 2024, in its inaugural edition, emerges as a grand celebration spanning nine days, taking center stage across diverse locations in the heart of Mumbai. With a mission to showcase the city’s cultural kaleidoscope, the festival brings together a tapestry of events, performances, and experiences. Spearheaded by the dynamic Mr. Anand Mahindra, serving as the Chairperson of the Mumbai Festival Advisory Committee, the cultural phenomena aims to capture the essence of Mumbai’s rich heritage and spirit. This festival promises to become an iconic annual celebration, uniting communities and celebrating the vibrant cultural mosaic that defines the city of Mumbai. For more details and the event schedule, please visit https://mumbai-festival.com/ or follow us on Instagram @mumbai_festival
About Directorate of Tourism:
Directorate of Tourism, the flagship body of Maharashtra Tourism, looks after introducing and implementing various tourism schemes, promotions and publicity to boost tourism in the State. Since the inception of the Directorate of Tourism, Government of Maharashtra, the State has attained several milestones and bagged numerous accomplishments with the help of various initiatives.
Event Listing
Some of the events that we have at The Mumbai Festival 2024 include (event calendar attached):
Opening Ceremony
Marking the beginning of Mumbai Festival 2024, the Opening Ceremony with Kala Ghoda Art Festival sets the tone for a captivating journey through the city’s rich heritage. ‘Everyone’s invited’ to join in and celebrate the joyous cultural splendor of Mumbai!
| Date | Time | Venue |
| 20th January 2024 | 6:00 pm to 10:00 pm | Cross Maidan Garden |
Tourism Conclave
In the conference discussions will center around global tourism opportunities, focusing on the Hon’ble Prime Minister’s Mission LiFE- Lifestyle for Environment and the Tourism Ministry’s “Travel for Life” program. Highlighting the readiness of Mumbai’s MICE, events, wedding industry, tourism, hotels, and venues, the conference promises to be a crucial platform for fostering growth and collaboration in these sectors.
| Date | Time | Venue |
| 24th January, 2024 | 09:00 am – 6:00 pm | Grand Hyatt, Kalina |
Turbo Start – Forever Planet Startup Challenge 2024
The Start-Up Mumbai Challenge is a pivotal component of Mumbai Festival 2024, converging innovation and entrepreneurship to redefine the city’s identity. In partnership with Turbostart, a global player in the startup ecosystem, this program represents a crucial pillar of the festival’s commitment to progress. Supported by industry, academic, and community partners, Start-Up Mumbai harnesses the collective energy of Mumbai’s diverse ecosystem, providing startups with a platform to learn, thrive, and contribute to sustainable living and planet protection. The United Nations’ partnership amplifies the festival’s vibrancy, showcasing Mumbai’s commitment to a future rooted in innovation and sustainability
| Date | Time | Venue |
| 25th January, 2024 | 09:00 am – 2:00 pm | BSE, Fort |
Mumbai Walks
Mumbai Walks is the walk of pride that celebrates India’s unsung heroes: Police force, fire brigade, electric supply techies, city’s sweepers, drain cleaners, doctors, nurses, firemen, BEST drivers, fisherfolk, chaiwallah, dabbawalla police officers.
| Date | Time | Venue |
| 25th January, 2024 | 07:00 am – 10:00 pm | Gateway of India |
Cricket Clinic
As a focal point of the Mumbai Festival, The Cricket Clinic at Thakur Cricket Stadium (Kandivali – East) offers a unique cricket training experience. Tailored for tourists, enthusiasts, and fans seeking on-ground participation with Cricket Coaches, Recognizing Mumbai as the cricket epicentre
| Date | Time | Venue |
| 20th and 21st January | 7:00 am to 9:00 am | 10:00 am to 12:00 noon | Thakur Cricket Stadium (Kandivali – East) |
Paramotor Show
The Mumbai Festival 2024 will feature the “Ultimate Motorsport Series,” featuring skilled athletes capturing stunning aerial views of iconic landmarks like the Gateway of India, Taj, CST, Shanti Stupa, and Dharavi.
| Date | Time | Venue |
| 27th January, 2024 | 5:00 pm – 7:00 pm (in slots) | To be announced |
Cinema Fest
During the Mumbai Festival, PVR-INOX theatres will celebrate the MUMBAI SHOWCASE. It is a celebration of the iconic cinema culture Mumbai has always projected in India and abroad. The detailed schedule of movie screening will be available on PVR-INOX website
| Date | Time | Venue |
| 20th – 24th January, 2024 | 7:00 pm Shows | PVR-Inox Theatres across Mumbai |
Music Fest
Mumbai Festival 2024 has committed to energise Mumbai. Pop-Up Event cars will create multiple concerts across the city at unique locations, surprising the citizens during the entire festival, showcasing various DJ performances
| Date | Time | Venue |
| 19th – 28th January, 2024 | 6:00 pm onwards | Multiple locations around Mumbai |
Maha Mumbai Expo-The Heart of Mumbai
Maha Mumbai Expo is a colourful display of the cultural diversity of Mumbai with music, dance, cuisine, crafts, and more.
| Date | Time | Venue |
| 20th to 28th January 2024 | 4:00 pm to 10:00 pm on Weekdays and 1:00 pm to 10:00 pm on Weekends | MMRDA Grounds, BKC |
Beach Fest
The Beach Fest is an engaging day at the beach as the public, NGOs, and celebrities unite for beach cleanup, beach sports, yoga, and beachside movie screenings. Joining us in this eco-conscious celebration is the esteemed UN Ambassador, Dia Mirza, a fervent advocate for sustainability initiatives at the Mumbai Festival. Also in attendance will be representatives from the United Nations India and Project Mumbai.
| Date | Time | Venue |
| 20th to 28th January 2024 | Yoga, Football & Volleyball, Beach Cleanup and Screening – 6:00 am to 7:00 pm | Juhu Beach |
Earth Movie Contest
The Mumbai Festival 2024 will feature the inaugural #EarthMovieChallenge in partnership with the United Nations India, NFDC and PVR. The Challenge would allow film makers to create a film that would communicate about sustainable living and the challenges that Mother Earth is facing due to centuries of environmentdestruction. The #EarthMovieChallenge would be judged by esteemed individuals representing the realms of filmmaking & personalities championing environment and sustainability. The top 3 winners would get the opportunity to showcase their movie at the closing ceremony and an internship opportunity with the jury
| Screening Date | Time | Venue |
| 28th January 2024, at the Closing Ceremony | 7:00 pm onwards | MMRDA Ground, BKC |
Grand Finale: Concert for Change (Closing Ceremony):
Join the unforgettable Closing Ceremony—a culmination of nine days immersed in culture, artistry, and celebration at Mumbai Festival 2024! The grand finale will be a night of inspiration, entertainment, and shared commitment to a sustainable tomorrow for Mumbai and beyond.
| Date | Time | Venue |
| 28th January 2024 | 7:00 pm to 10:00 pm | MMRDA Ground, BKC |